Homeowners are searching for your service — but calling someone else.
We build the search, advertising and follow-up systems that put landscaping companies in front of homeowners and property managers ready to commission work.
Landscaping does not market like a takeaway or an emergency plumber
A full garden build is a considered purchase: a three-to-nine-month decision cycle, a second decision-maker at home, a spring start date and a quote that has to survive two competitors. The person asking for a hedge trim is not that buyer, and most agencies cannot tell the two apart.
The wrong enquiries
Out of area. Out of budget. A one-off tidy-up when you build gardens. Your estimator loses a day pricing work you never wanted in the first place.
Word of mouth alone will not scale
Referrals, signage and passing trade are real, but they are not a dial you can turn. Search and advertising are — and they compound season after season.
Seasonality punishes standing still
Enquiries for spring builds land in January. Visibility bought in March is already late. The work is planned around your booking calendar, not the calendar year.
One partner for the whole enquiry pipeline
Planned, built and run under one roof — the same way Build+Ranks runs its own home and outdoor services platforms.
Landscaping SEO
Service pages, project pages and cost guides written to rank for what homeowners actually type before they ask for a quote.
- Service pages
- Technical SEO
- Authority links
Local & Maps SEO
Own the searches happening inside your van radius, town by town, across every area you are willing to travel to.
- Google Business Profile
- Town pages
- Citations
AI search & GEO
Homeowners increasingly ask an assistant first. We structure your content so the answer names your company.
- Schema
- Entity clarity
- Answer coverage
Google, Meta & LSA
Campaigns built around job type, budget and travel distance, with negatives tuned weekly so you stop paying for tyre-kickers.
- Search & PMax
- Local Services Ads
- Cost per enquiry
Website design & build
Fast, accessible sites built around your project galleries, honest price bands and a quote request form your team can actually work from.
- WordPress
- Accessible
- Built to convert
Project content & photography
Case studies, planting and materials guides, and cost pages — written from your finished jobs, with a shot list so the photos match.
- Project write-ups
- Cost guides
- Shot lists
CRM & quote automation
Every enquiry captured, screened and routed to your estimator with address, budget band and photos attached — no leads buried in an inbox.
- Intake forms
- No-code automation
- Site visit booking
Reviews & reputation
A review flow that fires when the job is signed off and the client is happiest, plus monitoring across the sites homeowners read.
- Review flow
- Monitoring
- Profile control
Tracking & reporting
Consent-safe analytics tied to booked site visits and won jobs, not vanity clicks. One dashboard, one monthly call.
- GA4 & consent
- Call tracking
- Monthly review
How a search becomes a booked site visit
Four stages. Your estimator only ever sees stage four — a homeowner with an address, a budget band and a start month in mind.
Found
They search a service, a material or a town. Search, maps, ads and AI answers all point to one place.
Convinced
Finished projects, realistic price bands, timelines, guarantees and the accreditations you hold. Enough to make the enquiry.
Qualified
Intake asks what your estimator would: address, property type, budget band, timeline, and what they have already had quoted.
Handed over
The enquiry lands in your CRM or inbox in the format your team works in, photos and context attached, ready to price.
Marketing built around the job, not the sector
Each service line has its own search demand, job value and enquiry quality problem. A €40,000 garden build and a fortnightly maintenance round are not the same campaign. Pick yours.
- Garden design Concept, plans, planting
- Landscape construction Full design-build
- Planting & soft landscaping Beds, hedging, lawns
- Paving, patios & driveways Stone, porcelain, resin
- Decking & pergolas Composite, hardwood
Four markets. One playbook, localised.
Seasons, search demand and advertising rules differ in every market. Snow clearing in Ontario and year-round maintenance in Cork are not the same campaign, and the calendar behind them is not either.
Ireland
26 countiesProvinces
Cities
United Kingdom
4 nationsNations
Cities
Canada
10 provincesProvinces
Cities
United States
50 statesStates
Cities
English-language markets only, so the content is written once and localised rather than translated. Browse every county, province, state and city →
We run our own outdoor services platforms first
Most agencies learn a trade on a client’s budget. Build+Ranks builds and operates its own home and outdoor services properties — landscaping and garden services marketplaces, home improvement platforms and local trade directories.
That means the playbook we sell you is the one we run daily on domains where we carry the cost of every mistake. It also means we already rank for the terms your customers search, in the counties you work in.
Landscaped.ie
Outdoor services marketplace covering 76 services across all 26 Irish counties, with booking built in.
Home improvementRenovated.ie
Grant and retrofit platform that qualifies homeowners with a five-question quiz before they reach a contractor.
Supplier networkOccasion.ie
Event supplier marketplace across 8 categories and 26 counties — the same county-page architecture, different trade.
Local tradeFixable.ie
Local repair lead generation built on programmatic service × county pages and automated enquiry routing.
Measured on booked site visits
Figures cover combined activity across this division and Build+Ranks group platforms. Past performance is not a guarantee of results.
“{{TESTIMONIAL — one or two sentences from an owner or estimator about enquiry quality and job value, not about how nice the website looks.}}”{{NAME}} · {{ROLE}}, {{COMPANY}}
Three ways to work with us
Monthly retainer
Search, ads, content and reporting run as one programme, planned around your build season. Most companies start here.
Fixed-scope project
A new website, a migration, a tracking rebuild, or a launch site for one service line or new depot — quoted and delivered.
Pay-per-enquiry partnership
We build and fund the platform; you pay only for qualified enquiries. Limited to one company per service line and city.
Book a strategy call
Thirty minutes. We look at your current visibility, where your enquiries come from today, and what the realistic first ninety days look like against your build season. You leave with the findings whether or not you work with us.
What we will ask for
- Your website, and any directory profile you currently rank under
- The jobs you want more of, and the ones you would rather stop quoting
- Average project value, and how far your crews will travel
- Read-only access to analytics, Google Business Profile and ad accounts, if they exist
We work with one company per service line and city, so the call is also a check that we are not already committed in your area.
Questions we get on the first call
Do you work with competing landscapers in the same city?
No. One company per service line per city. If we are already committed in your area we will say so on the first call and point you to the nearest market we can take.
How long before we see results?
Paid campaigns can produce enquiries in the first few weeks. Search takes longer — expect movement at three months and compounding from six. Anyone promising page one in thirty days is selling you something else.
We are booked out for the season. Is this the wrong time to start?
It is the best time. Search visibility built in the quiet months is what makes January and February enquiries land with you instead of a competitor. Starting when the phone has already gone quiet means paying for ads to cover the gap.
Who writes the content?
We draft it and you sign it off. What we cannot invent is your finished work — we need job photos, materials used and rough values, and we will give you a shot list so the next project is documented properly as it is built.
Will the advertising comply with the rules in our market?
We build to the standards body in your market — the ASAI in Ireland, the ASA and CAP Code in the UK, the Competition Bureau in Canada, and the FTC in the US. Guarantee wording, “award-winning” and “best” claims, trade association logos and before-and-after imagery are the usual pinch points, and each is handled differently by market.
Do you work with commercial and grounds maintenance contractors too?
Yes, and it is a different funnel. Facilities managers and property agents search differently, buy on contract rather than project, and are reached through tender visibility, case studies and outbound as much as through search.
Do you replace our existing website?
Only when it is holding you back. Often the faster route is to fix structure, speed and the quote request flow on what you have, then rebuild once the pipeline is paying for it.
What does it cost?
Retainers are scoped to the service lines and areas you want to win. Projects are quoted fixed. The pay-per-enquiry partnership has no monthly fee. We give you a figure after the first call, not before.
How does this relate to Build+Ranks?
We are the landscaping division. You get a specialist team and the group’s infrastructure behind it — hosting, development, automation and analytics. Contracting is with Build+Ranks.
We are outside Ireland, the UK, Canada and the US. Can you help?
This division works in English-language markets only. Build+Ranks operates in sixteen markets across Europe and North America, so ask us and we will route you to the right team.